Privacy Policy

1. Who we are

Arthsetu is an operating brand of Grad-Dreams Education Consulting Pvt. Ltd., based in Mumbai, Maharashtra. Arthsetu provides AI-era skilling, career readiness, institutional capability-building, MSME AI adoption support, and government-facing AI readiness services.

For privacy questions, write to sunit@gdx.in or call +91 98206 12307.

2. Personal data we collect

We collect only the information needed to respond to enquiries, deliver services, improve the website, and run Arthsetu programs responsibly.

• Identity and contact details such as name, email address, phone number, city, organisation, role, and audience category.
• Programme or enquiry details such as area of interest, learning goals, institutional context, MSME context, or government department context.
• Form and communication data such as messages submitted through contact forms, WhatsApp links, email, phone, or meeting requests.
• Tool responses such as AI readiness answers or score inputs when a visitor uses an Arthsetu assessment tool. Results must be shown before any optional email capture.
• Technical and analytics data such as IP address, device type, browser, pages visited, referral source, approximate location, and cookie identifiers.
• Payment, invoice, or service records only when a paid programme, service, or institutional engagement is formally taken up.

3. Why we use personal data

We use personal data for clear business and service purposes connected to Arthsetu.

• To respond to enquiries and applications.
• To route a visitor to the right programme, service, tool, or conversation.
• To schedule calls, demos, counselling conversations, or institutional discussions.
• To deliver programmes, workshops, assessments, reports, or agreed services.
• To send relevant follow-up information when a person has asked for it or shown interest.
• To improve website usability, content, performance, and conversion paths.
• To maintain records required for accounting, legal, compliance, security, or dispute-resolution purposes.

4. Consent and lawful basis

Where consent is required, we ask for it through a clear action such as submitting a form, requesting a call, sharing contact details, opting into updates, or using an assessment tool. You may withdraw consent for non-essential communications by contacting us.

Some processing may be necessary to perform a requested service, answer an enquiry, maintain business records, protect the site, or comply with applicable Indian law, including the Digital Personal Data Protection Act, 2023 when applicable.

5. When we share data

We do not sell personal data. We share data only where necessary and proportionate.

• With authorised Arthsetu or Grad-Dreams team members who need the information to respond or deliver a service.
• With service providers that help operate the website, forms, analytics, email, hosting, communication, scheduling, CRM, payment, or security systems.
• With programme, institutional, or implementation partners only when needed for a requested programme, engagement, or introduction.
• With professional advisers or authorities when required by law, compliance, security, accounting, or dispute-resolution needs.

Partner references on Arthsetu pages are governed separately by the verified partner list. Displaying a partner name on the website does not mean personal data is automatically shared with that partner.

6. Retention and security

We keep personal data only for as long as needed for the purpose for which it was collected, or as required for legal, accounting, audit, contractual, or legitimate business records.

We use reasonable technical and organisational safeguards to protect data from unauthorised access, misuse, loss, alteration, or disclosure. No internet-based system can be guaranteed completely secure, but we work to keep risk proportionate and controlled.

7. Your privacy rights

Subject to applicable law, you may ask us to access, correct, update, delete, or stop using your personal data for non-essential communication. You may also ask how your data has been used or shared.

To make a request, contact sunit@gdx.in. We may need to verify your identity before acting on a request. We will respond within a reasonable time and in line with applicable law.

8. Cookies and analytics

Arthsetu may use cookies, analytics tags, and similar technologies to understand how visitors use the site, improve content, measure campaigns, and maintain security. These tools may collect device, browser, referral, and usage information.

You can control cookies through your browser settings. Some site features may not work correctly if essential cookies are disabled.

9. Children and minors

Arthsetu services are primarily intended for students, professionals, institutions, businesses, and public-sector stakeholders. If a minor shares data, we expect parent, guardian, or institution involvement where required by law or programme context.

10. Updates to this policy

We may update this policy when our services, tools, legal obligations, or website features change. The latest version will be published on this page with an updated date.

11. Privacy contact

For questions, corrections, deletion requests, consent withdrawal, or privacy concerns, contact:

• Email: sunit@gdx.in
• Phone: +91 98206 12307
• Location: Mumbai, Maharashtra, India